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ABOUT US
We are More than just a Cosmetic Brand...
Our Story
The Pastel Roses® was founded in 2019 in the heart of the United Kingdom. We moved into our new premises located in Bradford, West Yorkshire in 2022. The increased capacity means we can increase our product ranges and quality.
As a part of the continued evolution of our company,
we rebranded in 2023, introducing a new logo and colour scheme. We have evolved, changed and developed in every possible way. This seems like a big change. But rest assured, our core beliefs have not changed at all.
Our Mission
As we continue to evolve and expand our offering, our mission remains unchanged: to empower individuals to express themselves authentically and embrace their unique beauty through the transformative power of makeup.
Join us as we embark on a journey to unleash the power of makeup and unlock the true essence of beauty.
Our Products
Through a process of research and experimentation, carefully chosen products, ingredients and formulations are used to create unique and high-quality makeup products. Many of our products are proudly manufactured in the United Kingdom.
The products are manufactured in accordance with the relevant aspects of the ISO 22716 Cosmetics - Good Manufacturing Practices (GMP).
We only choose products and ingredients that are ethically sourced, cruelty-free and vegan-friendly.
We do NOT conduct or commission animal testing on ingredients, formulations or finished products.
All our products fully comply with the UK and EU regulations.
Pop-Up Events
At The Pastel Roses, we believe in creating unique, immersive experiences that bring our brand closer to you.
That’s why we love taking part in Pop-Up Events—dynamic, exclusive, and designed to connect with our community in exciting new ways. The Pop-Up events allows us to showcase our latest collections, offer limited-edition products, and engage with our customers in a more personal and interactive setting. Each event is a chance to meet you face-to-face, share our story, and celebrate creativity together.
The Pastel Roses at Shop Perisa - Westfield White City, London UK (23 - 25 August 2024)
Our stall at Shop Perisa - Metrocentre, Newcastle UK (14 - 15 June 2024)
Our Brand in Media
We were featured in the March issue of National Beauty Magazine (March 2025)